Turn Data Into Actionable Insights

Measured Reporting offers data solutions designed to connect you with your ideal audience, enhance customer engagement, and drive measurable growth. We specialize in delivering insights tailored to the Canadian market, helping businesses make informed, impactful decisions that lead to real results

Mobile Analytics

Media Research

Data Strategy

Audience Research

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Our Approach

Our insights help you identify the right audiences and understand their behaviors, so you can make strategic decisions with confidence. From uncovering location-based patterns to analyzing customer engagement trends, we provide the data you need to stay competitive.

Our solutions adapt to your unique needs, whether you’re looking to increase foot traffic, build brand loyalty, or optimize campaign performance. We work with you to design a data strategy that aligns with your business goals, with flexible reporting and integration options.

Data privacy is a priority. Our data is anonymized and compliant with Canadian regulations, ensuring that your insights are gathered legally, ethically and responsibly.

TURN INSIGHTS INTO ACTIONS

Direct media campaigns from insights and devices.

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use programmatically
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Did You Know?

We have 40 million+ devices in our database

All fraud free and human operated

All devices are tied to home postal code and IP address

800K+ postal codes, aggregated and privacy compliant

We can look back 2 years

Track the changes in your business over time

USE CASE

Enhancing Marketing Insights with Geofencing at Golf Courses.

With 2,363 golf facilities, 921 of which are 9-hole courses, Canada is the third largest golfing nation in the world.

Using mobile carrier / app data and geofencing, Measured Reporting can provide valuable insights into customer behaviours at Canadian golf courses. By tracking foot traffic and behaviours before and after a round of golf, we empower marketers to understand patterns and trends that enable more precise, data-driven decisions.

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The goal is to help marketers in the golf, sports, and hospitality industries better understand their audience. This includes learning about golfer demographics, pre- and post-visit activities, and nearby facilities visited. By doing so, marketers can craft targeted campaigns, optimize offers, and improve customer experiences.

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  • Customer Insights and Segmentation
    • MR’s data provides a granular view of visitor demographics, allowing marketers to segment customers based on age, income, location, and frequency of visits. This segmentation helps in tailoring marketing strategies for different customer profiles, from frequent golfers to seasonal visitors.
  • Behavioral Trends
    • Analyzing behaviors before and after a golf game reveals patterns in customer habits. For example, if golfers consistently visit certain restaurants post-game, hospitality marketers can partner with those establishments to cross-promote services or offer exclusive deals to enhance customer satisfaction and loyalty.
  • Event-Based Marketing
    • By tracking peak times and popular dates (such as tournaments or holiday weekends), marketers can plan special promotions and events. This helps increase foot traffic on slower days and leverage high-attendance days for brand exposure.
  • Targeted Advertising
    • Leveraging data on where golfers go after they leave the course allows advertisers to reach them with relevant messages and offers through digital ads. For example, if a large percentage of golfers visit sports retail stores after their games, those stores can target them with personalized product promotions.
  • Competitor Analysis
    • MR’s mobile traffic data can track visits to competing courses and nearby recreational facilities. This comparison helps course operators and brands understand what draws golfers to specific venues and adjust their marketing strategies to capture a larger market share.
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  • Restaurant Partnerships: Golf courses can partner with popular nearby restaurants, providing golfers with special offers for a meal or drink after a game, enhancing their overall experience.
  • Product Promotions: Golf equipment brands can identify patterns in when customers purchase new equipment and target them with exclusive offers or product information at optimal times.
  • Loyalty Programs: Courses can use insights to create loyalty programs that incentivize repeat visits by offering perks such as discounts on equipment, dining, or future bookings.
  • Audience Profiling for Sponsorships: Golf courses can leverage MEA data to attract sponsors by demonstrating a clear profile of their audience, including insights into customer spending behavior, local preferences, and interests.
  • Golf Tourism: Travel boards can see who crosses provincial boundaries to golf and market to them in the future.
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Marketers and golf course managers gain a deeper understanding of their audience, empowering them to:

  • Increase revenue by targeting the right audience at the right time with relevant messages and offers.
  • Tailor offerings to better meet customer needs.
  • Improve customer experiences, leading to increased satisfaction and loyalty.
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